Project Toro Bar
After having assisted the Swiss based photographer Oliver Oettli for the first half of 2011 I resumed business with smaller assignments this summer. Around two months ago a friend of mine and I started developing ideas for an advertising campaign for a bar in Zurich called Toro Bar. The idea consisted of seven scenes showing services the bar offers. So we started planning the seven images including a lounge shot, a karaoke shot and a birthday party shot.
The small and simple idea soon started to grow and ended in being a big project with a dozen people on the set of a regular shoot. Having now wrapped five of the seven shoots with professional and newcomer models I'm very happy with the first results. It was pure fun having all the nice people and especially my friend Jesca (make-up artist) and Michel Zollinger (kindly assisted me on several of the shoots) on the set.
This weekend we’re going to shoot the last two scenes. Final images will be ready within the next three weeks. The images itself will be used on the Toro Bar’s website and social media channels, maybe on some print campaign and cinema advertising in Zurich’s cinemas. So stay tuned…
